As a regional publisher, some of their newsrooms feature as few as 2 members of staff meaning that automation is crucial for their newsletter strategy. In Finland, JAMES automation is central for Mediatalo Keskisuomalainen’s newsletter strategy. Automation saves newsrooms time focusing on the development of their digest newsletters and allowing them to focus upon their content. Readers are therefore exposed to 80-90% of the day’s content, showcasing more of the newsroom’s work.Īutomation is a tool which can be leveraged by both personalised and editorially curated briefing newsletters. JAMES uses a hybrid algorithm so that subscribers are exposed to a mixture of trending stories to get their need-to-know news, but also stories tailored to their previous reading behaviour. News recommender personalisation tools, like JAMES, curate content on a 1 to 1 basis, giving each reader a tailored set of stories. Whilst this gives full control to the newsroom, it can limit the exposure of the full range of stories to readers. Editorial curation provides a generic story selection for all newsletter subscribers. They also publish Børsen Pro International, a newsletter published in English designed to boost their brand beyond Denmark featuring the latest international news.Ĭuration of briefings can be done in 2 ways: editorially or through personalisation. Danish publisher Børsen have an 11am update to inform their subscribers about the latest financial news ahead of lunch. They drive clicks and encourage article sharing, exposing readers to stories which may have missed the days edition or broken throughout the day. Many other publishers use this ePaper push strategy like Atlanta Journal-Constitution and The Wall Street Journal.ĭaily briefings push subscribers to engage with other stories on news websites. The Daily Mail’s ePaper newsletter arrives each morning at 7am and is an important trigger for their Mail+ app. They act as a partner in life for subscribers and guide them through the must-read stories. Briefings tend to come in 2 forms: ePaper announcements and Daily Briefings.ĮPaper announcements are triggers to get subscribers to engage with the day’s ePaper. These tend to be dailies and are a window to the day’s news, exposing readers to the main stories of the day. □ Listen to this article Type 1: Briefings boosting engagementīriefing newsletters push subscriber engagement. We dive into 3 different newsletter formats you need to know about for your 2023 newsletter strategy. Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and adding value to subscriber bundles. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more. 69% of publishers identify newsletters as an area where they will be putting more resources in 2023.
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