They agreed to join forces with us, and the rest is history.” “I assembled the best team in the industry and we went to the oldest licensed distillery on the isle of Ireland with a proven history of whiskey making to discuss a partnership. I think I expected it to be easier than it was, but I know there is no substitute for hard work,” he said. I prepare and I fight to get the best out of myself and others. “I went about making my own Irish whiskey the same way I do everything in life. Twelve was expected to claim a spot as the second-most-popular Irish whiskey among U.S. If you were to talk to McGregor, though, it’s as if this success is of no surprise whatsoever. consumers, while also ranking as the fastest-growing whiskey brand in the States. Twelve was expected to claim a spot as the second- most-popular Irish whiskey among U.S. According to 2022 Neilson data and The Drinks Business, a global leading drinks trade publication, as of last year, Proper No. Twelve Irish Whiskey has steadily grown in popularity. Since launching in 2018, McGregor’s Proper No. Twelve has received is any indication, absolutely. Conor McGregor is internationally known for his prowess in the Octagon - but does the Ultimate Fighting Champion have what it takes to last as a newcomer on the historic, storied Irish whiskey scene? If the stellar reception Proper No.
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